When you hear the name Big Percy, you think of power moves, loyalty, and longevity. A true architect of culture, he’s been behind the scenes of some of the biggest names in hip-hop while building his own empire—from music marketing to premium spirits, cannabis, and even celebrity golf tournaments.
But what fuels his hustle? What drives a man to stay solid, not salad, in an industry that chews people up and spits them out?
In this exclusive interview, Big Percy gets real about legacy, loyalty, and lessons learned from decades in the game. He opens up about the influence of his granny’s resilience, the Pomona City Movement’s impact on the youth, and what it truly means to be a Black entrepreneur navigating multiple industries.
From boardroom deals to brand-building wisdom, he’s got stories, insights, and a vision that will leave you inspired. So, let’s get into it—Big Percy, unfiltered.
Pump It Up Magazine: Big Percy, your influence in music, branding, and business is undeniable! What does Black History Month mean to you personally and professionally?
Big Percy:
It means the world , anything I can do make my family kids proud and honor my grannies memory from her hard times n struggle of being a black woman from down south it’s my job now stand tall n keep the legacy going
Pump It Up Magazine: You’ve worked with legendary West Coast hip-hop icons. What’s the biggest lesson you’ve learned from being in the industry for decades?
Big Percy: stay true humble and willing 2 learn daily
Pump It Up Magazine: Roderick Music Marketing (RMM) has helped small businesses break into mainstream success. What inspired you to start RMM?
Big Percy: my city of Pomona my nephew NIPSEY and just wanting more for me my family n team
Pump It Up Magazine: From True Legacy Vodka to Percyvere CBD and Golf Beef Celebrity Golf Tournament—you’re always building. What’s been your proudest business move so far?
Big Percy: staying n this game industry solid not salad for 30 yrs strong my name n word is all I got
Pump It Up Magazine: The Place in Las Vegas is a unique concept that merges fashion, culture, and networking. How do you see it evolving in the future?
Big Percy:
Expansions franchise
Pump It Up Magazine: You’re known for leveraging entertainment for a good cause. Tell us more about the Pomona City Movement and how it’s impacting inner-city youth.
Big Percy: cleaned up my city unity thru music and brought the crime rate down 30 percent giving the youth my city hope
Pump It Up Magazine: If you had to describe the Big Percy brand in three words, what would they be?
Big Percy:
POWERFUL PASSIONATE PROGRESS
Pump It Up Magazine: You’ve mastered branding in music, fashion, cannabis, and more. What advice would you give to Black entrepreneurs looking to build their brand?
Big Percy:
KEEP GOD FAITH FIRST
Pump It Up Magazine: You’ve been in the game for a long time. If you could collaborate on a business venture with any Black historical figure, past or present, who would it be and why?
Big Percy:
PREZ BARACK OBAMA
Pump It Up Magazine: Legacy is everything. What impact do you want Big Percy & RMM to leave on the world?
Big Percy: THE OLD BLUE EYES WAY HE DID IT HIS WAY , “DONT WATCH ME WATCH THE MOVES I MAKE”
BONUS ROUND: SPEED CHOICES!
Pump It Up Magazine: Boardroom deal or studio session?
Big Percy: board room
Pump It Up Magazine: Golf course business meeting or VIP club networking?
Big Percy: golf
Pump It Up Magazine: Brand partnership with Nike or Louis Vuitton?
Big Percy:
Nike
Pump It Up Magazine: If you had to pick one track that represents Big Percy’s hustle, what would it be?
Big Percy:
THEY NOT LIKE US
Pump It Up Magazine: Biggest flex of 2025 so far?
Big Percy:
IAM STILL HERE
Follow Instagram: @rmmpercy
About:
Born and raised in Pomona, California, Damien Roderick (a.k.a. “Big Percy” or “Percy”) has been a driving force in marketing, sales and promotion for some of the industry’s biggest music artists, athletes and superstars personalities for decades.
Percy is the C.E.O. of Roderick Music Marketing (“RMM”) a company he formed in 1991. He manages the branding and sponsorships of multimillion-dollar deals in entertainment. Additionally he has worked alongside Snoop as a business partner and collaborator along with other Westside Hip-Hop royalty including Warren G, Dogg Pound, Daz Dillinger, Kurupt and Wiz Khalifa.
RMM specializes in full-service brand development, marketing and assisting small businesses owners by leveraging a position in the entertainment industry to introduce their various brands into the mainstream, including those in the apparel and cannabis space. RMM creates events and collaborations amongst some of the brands in order to give the brands prime opportunities to be showcased. The Place located in Las Vegas is an example of how Percy helps to showcase small business owners and clothing designers. He invites celebrities and the general public to the store to introduce them to the new brands.
Not only does Big Percy manage multi-million dollar deals and manages talent outside of the music industry generating mainstream branding but he also leverages his reach to a list of contacts for good causes including fundraising events for Youth and Cancer programs. Extremely dedicated to his community Big Percy created the Pomona City Movement, an inner-city youth program that has achieved worldwide recognition.
RMM continues to grow more creative and innovative. Recent additions under the RMM umbrella, Big Percy has added True Legacy Vodka, Golf Beef Celebrity Golf Tournament, Percyvere CBD Line, Ridergang Lifestyle, and Chronic Tales. he recently collaborated with TWINZZ clothing line.
