Sneakers were designed as streetwear shoes due to their versatility, comfort, and casual look. They offer practical footwear that could transition with ease from athletic activities like running to everyday routines. At the time, high-fashion stores rarely stocked sneakers as they viewed them primarily as functional items rather than fashion statements. However, over the past few years, things have changed, and a new high fashion and streetwear collision is trending. Shops like Kicks Lounge now stock both high fashion and sneakers, displaying a growing merge of these two styles. Read on as this blog post explores further how high fashion and streetwear collide in sneaker culture.
Streetwear’s Influence on High Fashion
The high fashion market has been growing over the past years as new players venture into this space. Companies are being forced to look for fashion design inspiration from different places to keep up with the stiff competition. Streetwear is one of the places high fashion designers have been exploring to get creative ideas. They have been exploring sneaker culture and looking to create a fusion of high fashion and streetwear.
The experiment has proven successful so far, and many celebrities have been seen rocking high-fashion items and sneakers. Also, they have emerged many stores, such as Kicks Lounge, sell high-fashion clothing and sneakers. These stores appeal to many customers as they offer a one-stop shop for different fashion items.
Impact of Younger Consumers
Younger consumers have a huge impact on the collision between high fashion and streetwear. This group goes against traditional fashion styles and tries new things. There have been huge trends of younger consumers sharing images wearing high fashion items and sneakers across different social media platforms. To target this group, fashion companies have been paying close attention to this trend. They’re looking for ways they can design high-fashion items that go well with sneakers. Their goal is to appeal to younger consumers to boost engagement and sales.
High Fashion and Streetwear Collaboration
The collaboration of high fashion companies and streetwear experts has had a huge role in the fusion of this style. Companies are looking for sneakerheads who can help them design new sneakers. They’re also sharing ideas on how they can enhance the collision of high fashion and streetwear. They want to leverage the well-established sneaker culture to sell more high-fashion items. And that’s why high fashion companies are willing to hire different influencers to promote this new trend. Their goal is to use the influencers’ popularity to sell more sneakers and high-fashion items.
Conclusion
The high fashion and streetwear fusion has given birth to new exciting styles. This new style is being driven by younger consumers who love breaking traditional fashion styles. They’re enjoying how this fashion style is applicable in a wide range of social settings. Shops like Kicks Lounge are also making it easy for consumers to access high fashion and sneakers. They’re offering a wide range of these items at competitive prices.
Photo by The Lazy Artist Gallery:
