1. 100% Pure
Natural & Organic | Yes
Best For | Fruit-pigmented mascara
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, made in USA
Price Range | $7 (face masks) – $65 (aging serums)
100% Pure aims to create the world’s most pure, organic and all-natural line of cosmetics, beauty products and skincare. Their vegan cosmetics are formulated with high-performing antioxidants, naturally occurring vitamins and essential oils to give your skin maximum benefits. Plus, they offer skincare, soaps and shampoos to complete your beauty routine!
2. RMS Beauty
Natural & Organic | Yes
Best For | Concealer
Eco-Friendly | Recycled glass and lid
Ethical | GMO, soy, and nano-free, cruelty-free
Price Range | $15 (nail polish) – $36 (cover up)
RMS Beauty‘s cosmetics are produced with raw, food grade and organic materials for a truly natural product that hydrates and illuminates skin. They are well-renowned in the beauty world and for good reason—their products enhance and improve your beautiful complexion. RMS Beauty is dedicated to transforming the way women use makeup, creating a product that is not only non-toxic, but that actually heals and nourishes skin.
Shop RMS Beauty
3. Hush + Dotti
Natural & Organic | Yes
Best For | Luminizers
Eco-Friendly | Recyclable packaging
Ethical | Cruelty-free, vegan, made in USA
Price Range | $21 (lip gloss) – $48 (foundation)
Hush + Dotti is a lifestyle skincare and cosmetics brand that is dedicated to keeping your skin safe from toxins and nourishing it with plant-based cosmetics. Made in small batches in Connecticut, these products are truly crafted with care and attention to detail. Hush + Dotti is certified vegan by PETA, and cruelty-free certified by Leaping Bunny and Cruelty-Free International.
Shop Hush + Dotti
4. Juice Beauty
Natural & Organic | Yes
Best For | Moisturizers and anti-wrinkle treatments and serums
Eco-Friendly | USDA Organic, local sourcing, uses solar and wind power, recycled packaging
Ethical | Vegan, cruelty-free, gives back
Price Range | $22 (eye pencil) – $45 (cream foundation)
Founded from a desire to create meaningful, healthy change in the beauty industry, Juice Beauty creates organic and natural clinically-validated skincare and vibrant plant-pigmented cosmetics. All of their products are vegan and cruelty-free, they utilize sustainable energy sources for production, and they’re USDA certified organic so you can feel good about what you’re putting on your skin!
Shop Juice Beauty
5. Real Purity
Natural & Organic | Yes
Best For | Sample kits to choose the right color
Eco-Friendly | All natural
Ethical | Cruelty-free
Price Range | $15 (mascara) – $31 (cream foundation)
Real Purity uses only the highest quality botanicals and plant-derived ingredients to make naturally good-for-you cosmetics at affordable prices! Started from a combined background in biochemistry and a desire to replace toxic ingredients with natural ones, Real Purity’s natural products are great for all skin types—including the most sensitive. Take a look at their organic and natural ingredients and see for yourself!
Shop Real Purity
6. ILIA Beauty
Natural & Organic | Yes
Best For | Tinted lip conditioner & lipsticks
Eco-Friendly | Recycled aluminum packaging
Ethical | Cruelty-free, Certified Bioactive Organic Ingredients
Price Range | $24 (lip tint) – $42 (foundation)
ILIA was founded on the ideology of simplicity and transparency. Their high quality ingredients are sourced from organic farmers around the world and manufactured in an organic certified lab. We especially love that their lab holds certifications with Gluten-Free, USDA Organic, and Leaping Bunny.
Shop ILIA Beauty
7. Vapour
Natural & Organic | Yes
Best For | Multi-use products
Eco-Friendly | Recycled packaging, wind-powered factory
Ethical | Cruelty-free, made in USA
Price Range | $20 (highlighter) – $125 (serum)
Vapour Organic Beauty products contain only natural, healthy, minimally processed ingredients. The company has earned ‘Champion’ Safety status from the Environmental Working Group for Safe Cosmetics and is a member of the Leaping Bunny Program, which means they never test on animals.
Shop Vapour Organic Beauty
8. Alima Pure
Natural & Organic | Yes
Best For | Powder foundation for all skin tones
Eco-Friendly | Soy-based inks on recycled paper packaging, carbon-neutral, reusable compacts
Ethical | Cruelty-free, Certified B Corp
Price Range | $14 (eyeshadow) – $270 (brush set)
All Alima Pure products are formulated with minimal ingredients for maximum impact. Alima finds the highest quality, purest ingredients, and never uses synthetic dyes or tests on animals. We love their diverse shades and their dedication to uncompromising natural and organic beauty.
Shop Alima Pure
9. Afterglow
Natural & Organic | Yes
Best For | Blush
Eco-Friendly | Eco-friendly refills, recycled packaging
Ethical | Cruelty-free, soy-free, gluten-free, fair trade, some products vegan
Price Range | $18 (Lip Soother) – $36 (foundation)
Afterglow Cosmetics was the first certified gluten-free makeup line and offers a wide range of colorful cosmetics with pure organic and natural ingredients. Their products are perfect for women with sensitive skin, and their unique blends of minerals and natural pigments have been very carefully formulated with both health and beauty in mind.
Shop Afterglow Cosmetics
10. Jane Iredale
Natural & Organic | Yes
Best For | BB creams & powders
Eco-Friendly | Recycled packaging
Ethical | Cruelty-free, some products vegan
Price Range | $15 (eye pencil) – $55 (foundation)
The cosmetics company Jane Iredale is committed to enhancing beauty through natural products that nurture your skin. From supplements for healthy skin, skincare for an irresistible glow, to makeup as the final touch, you’ll find everything you need to feed, fortify, and finish your beauty routine. Every product in Jane Iredale’s line is multifunctional and their mineral powders act as a foundation, powder, concealer and sunscreen all in one.
